Gershwins is a well established hair salon which has been operating for over 20 years on the Newton Abbot high street, they are known for their high end service and award winning creative team. We started working with the salon in early 2021 in the aim to improve their social media content.
We took the brief and audited their setup, providing clear governance and process improvements. Along with revisiting the brand identity, we discovered their unique ToV - allowing them to engage with customers on a personal level across multiple channels.
The change to the business process coupled with the new strategy has increased their follower, engagement rate, and likes. The brand has attracted a wider audience from across Devon and promotes products with consistency on all email, web, and social channels.
What we've done so far.....
1. Customer persona creation
2. Customer journey mapping
3. Refresh brand identity - logos, colours
4. Reviewing internal marketing process
5. Social media strategy and content creation
6. Email marketing (email design and HTML build)